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Old 11-07-2010, 08:02 AM   #1
Corrosive
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Default What value in a URL strategy?

Morning all

What are the views on a URL strategy including place names? Giving a real push to Yoto at the moment and have found a few available URLs which we could consider buying. We have .co.uk for the business name (main site) and a 301 on .com just to 'protect' the name really but am wondering about the value of say 'bristol-web-design.co.uk' would be with a 301 on it?

Any thoughts?
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Old 11-08-2010, 12:24 AM   #2
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good question, i wonder if this may fall foul of the google penalties though, if not now in the future, seems to me the google police are turning their eye to 301's.
i can see a more likely 'possible' advantage in the new name from yoto to the new name frankly, that would i believe pass on your current juice to a domain with exact match for a important ketphrase for you . IMO only though
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Old 11-10-2010, 01:04 PM   #3
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Think like a SE Words in the domain name does not make the content of the website more relevant.

But if it's a brand new domain, and all you do is put a 301 on it then the value is zero as far as SEO goes.

Also relevant:
http://www.youtube.com/watch?v=971qGsTPs8M
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Old 11-10-2010, 02:12 PM   #4
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Thanks Dom. Useful to know. I will save my pennies and continue to work on content and backlinks. Cheers
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Old 11-11-2010, 12:15 AM   #5
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agreed but there is quite an argument for keyword domains giving a boost which was what i was trying to say
http://www.v7n.com/keyword-descriptive-domains-2.php
http://searchenginez.com/domain-keywords.html
a couple of said arguments
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Old 11-11-2010, 06:11 AM   #6
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OK, two interesting articles Ed. So, if I were to buy bristol-web-design.com (just an example) what is the best way to handle that domain? 301, page of content and a 'enter site' link, copy of our front page with slightly different text and links to main site?
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Old 11-11-2010, 06:52 AM   #7
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be careful of spreading your links though, if, and i say if, there is merrit in exact match domain names , i would seriously consider making that your main site and 301 your old. i realise that is not an easy thing maybe but i feel it would be of benefit. Thats why i added its just my opinion. but there is a fair bit of talk on the seo that it may help
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Old 11-11-2010, 08:38 AM   #8
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It is just too confusing out there with conflicting advice wherever you turn. Good news is we are already ranking much better for key terms since the work I started doing a couple of weeks ago. Front page in Google for 'web designer in bristol' so might not go boat rocking for the time being
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Old 11-11-2010, 08:41 AM   #9
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I have an Idea

Why not just write "BEST WEB DESIGNER" 3000 times in your footer then colour the text the same as your background colour!!!!
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Old 11-11-2010, 08:42 AM   #10
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wow thats a good plan
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