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Old 11-06-2006, 01:54 PM   #1
Ricky55
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Default How intro pages effect search engine ranking

Hi

I'm newish to web design and still have much to learn. I've just completed a site for the company I work for

www.jaybe.co.uk

and I was wondering how having an intro page like the one I have effects search engine rankings.

I have this really to warn users about the need for flash but would my rankings stand more of a chance if my current home page was my index page?

I would appreciate any advice on this.

Thanks

Ricky55
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Old 11-06-2006, 03:17 PM   #2
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spiders crawl through sites following links and then rank. I would say that if your index page has little or no content regarding your business then you may not fair that well or the spider may give a page other than your index a higher ranking value so a user might come into your site through an unexpected door like a contacts page or a products page which isnt very good and gives a great example of why to avoid frames.
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Old 11-06-2006, 03:25 PM   #3
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Not the perfect scenario if you think about search engines. But if you're going to have that splash page, you can optimize a little further for them.
-Make sure your title tag is descriptive and contains your main keyword(s)
-Have some regular html text on the page. Above your current text (that's not HTML text, but graphics), include a paragraph about your website and what's in it.

Nice flash work btw
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Old 11-06-2006, 03:30 PM   #4
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i too like the flash work

i think you should write a tutorial into some of your methods if you have the time
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Old 11-06-2006, 03:33 PM   #5
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Quote:
Originally Posted by davidj
i too like the flash work

i think you should write a tutorial into some of your methods if you have the time
That's a great idea, Ricky want to share some of that Flash Magic?
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Old 11-06-2006, 09:45 PM   #6
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It wasn't that many months ago that I came on this site asking the most basic questions and now I'm being asked to write a tutorial, that feels good thanks for your comments.

It means alot when people like you make comments as I know you appreciate the work that goes in.

Yeah I will defintely look into doing a tutorial(s) I must admit I really like mixing flash with HTML I think some full flash sites can be too much and some designeres do things because they can and not because the site requires it.

Really busy at the moment but I will get round to doing something, is there a special place to post tutorials?

By the way thanks for the tips regarding index pages, I thought that would be the case to be honest, I think I'll scrap the index page and replace it with my home page.

By the way as anyone ever had any experience of these comapnies that say that they can improve your search engine rankings? I'm currently being telephoned at work all the time from companies of this type.

Thanks

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Old 11-07-2006, 01:52 AM   #7
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Quote:
Originally Posted by Ricky55
By the way as anyone ever had any experience of these comapnies that say that they can improve your search engine rankings? I'm currently being telephoned at work all the time from companies of this type.
I have experience to some extent.. SEO is a very shady market still, full of companies that will give you short term results (or none), and some few that really know what they're doing on a long term basis. The real experts are usually very expensive, their clientele usually larger corporations or simply anyone who can afford them.

Be sure to stay away from companies that give guarantess on search rankings. Guarantees on how a site will do in very sophisticated propietary algorytms is a sign that they're shady, imho.

If someone has had success and refers you, that's a better sign

You can also go for a 'SEO lite' solution, organic traffic. This is traffic that you manage to get yourself based on your unique content and the fact that other people on their own initiative will link to you and build your traffic. This is a more long term strategy. Make sure your site is accessible, and with great content, and they will come.
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Old 11-07-2006, 04:11 AM   #8
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I understand that submitting to directories to get 'backlinks' which will help get your site promoted in page rank. many of these wonder firms use programs to put your site links where ever which can lead to being google slapped.
It is better when these submissions are done by manually to correct and relevant directories, preferably with high page ranking themselves. Many are free but the higher ones often charge to submit.
A google site map also helps. http://www.auditmypc.com/free-sitemap-generator.asp will create one for you.
It does take time increase traffic to your site though.

The flash looks good and I so agree that flash is used 'cos it can be. We have slow connection here in Bali and your's took 4 mins to download before I could see it. I guess this is not such a prob in the UK.
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Old 11-07-2006, 08:49 AM   #9
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Thanks for your tips, much appreciated.

I suspected as much, I've got a company at the moment promising me all first page results with 10 keyword searches at a cost of 199 to start with and then 99 4x per year if they get the results, they are called "search first" based in the UK anyone heard of them?

No the download times are actually quick with 1mb broadband but they will be hopelessly slow with dial up. Thats one of the down sides to flash content.

Thanks again

Ricky55

PS
If anyone else as any more to add I would be interested in hearing it.
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Old 11-08-2006, 06:41 PM   #10
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Default Just stick to the basics, you'll be ok...

Ill just run you through some of the basics that will help you get up the rankings some.

Ive been studying SEO quite heavily recently and these are some of the things which helped me promote our site.

1. META tags, keywords , description and the like. Some people these days now say METAs are unimportant to search engines, and others dont. Put them in anyway. You should research your keywords before you add them to your site. The best one available is wordtracker.com, you can sign up to this AMAZZZZINGGG tool for 5 a day, or monthly, yearly. If you are running one site then one day will do you lad-e-o. Might be best to look up a quick tutorial on how to select keywords for your site. DONT overload your meta's try and stick to around 15 meta keywords or phrases. *TIP* you could be very crafty and look who your competitiors are on the first page of google and view the source code of their site to see what keywords they are using. Google offer a free keyword search (link at bottom of the page) but wordtracker is considered the best of the rest and 5 for a day aint too much.

2. Make sure that the keywords you use in your meta tags are used (you dont have to try and cram every one in) throughout your site. For example, use some of your meta keywords in your PAGE TITLE, in the ALT TAG descriptions on images and obviously, in the bodies of text.

3. Search engines really like it when you make keywords in your text BOLD, and even more if they are bold and ITALISED... Make them bold, italics and put them in bullet list for even more attention.

4. Think about naming your pages with revelent information. The best example of this thus. Why do people call the contact page 'contact.html' when you could name it 'contact-companyname.html'. the the dash '-' or the underscore '_' to seperate words in file names, the search engines see these characters as spaces.

5. Sites built in CSS and XHTML will always be favoured over table based sites (again, there are some people who disagree with this). As CSS and XHTML seperate content from design, they can target your information much more easily. Whether you have a table based of css site, run some tests on it through the W3C validator tools to make sure they are XHTML complient.

6. Sign up to the major search engines. You see people saying they will sign you up to 500 search engines for X amount, but all the other engines get their information from only a handful of the more popular major ones. The main ones you need to sign upto are Google, Yahoo, MSN, Ask and alta vista...

7. Robot.txt, get one of these. You need these to say "hello, and welcome" to the search engine bot. You also need this to tell the search engine what it can and cant list (example, you dont want it to list anything in your /admin/ directory, no no no) Theres a tutorial on this site for robot.txt file.

8. Text links. if the main nav on your site is made in images, make sure you provide a second nav made in text / css. SITEMAP. make a sitemap page. Your best option is to make a .xml google site map file. Use www.xml-sitemaps.com to generate your xml sitemap and then register is through the free google webmaster tool which is explained underneith. You could even go so far as to use this as your sitemap page by using the new XML and XSLT functions in Dreamweaver 8.

9. FREE TOOLS. You want to employ somekind of webstats tracking tools. Theres Webalizer and even better Awstats. Both of these need installing on your web server. They can be a little tricky to install but are worth it and FREEEEEEE. There lots of others available

Google have started to offer some great tools for webmasters, namley:-

Analytics - web stats tracker.
Webmaster Tools - anylise keywords and rankings.
FREE Keyword search - https://adwords.google.com/select/KeywordToolExternal


So sign upto google now!!!


Thats it for now. This was just a crash course, theres lots and lots and lots more to SEO, SEO is an art form and a full time job. Im really getting into it, ive had enough of unapreciative clients and presure to learn a new web technology every week.

Have fun watching your sites popularity grow.
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