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Old 03-04-2011, 03:17 PM   #1
johnMoss
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Default What is a good text / html ratio?

Obviously there is a definitive standard, I haven't found it. So the general question stands, what is considered an SEO healthy ratio, and more subjectively as follows;

a) All obvious givens aside, are non-html scripts being cataloged as html in this analysis as well? Perhaps another happy reason to go jquery over JS?

b) Kinda zeroing in on Google here, but is there possibly also a definitive point into the body tag that the bots will terminate indexing in the presence of accumulating low ratio? Really referring only to home page with this one, and bad mark-up as a trigger of its own is understood...

c) The presence of a good ratio seems to be quite important, even with the use of a site map. I'm querilous as to the value given this aspect, in that from a retail standpoint, too much information = buzz-kill. That said, slapping some informational prose toward the bottom wouldn't hurt, but, and even if, all manner of care has been taken to assuage technical rules, will the bots make it that far down the page of a 'non .org site' ?
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Old 03-04-2011, 07:06 PM   #2
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I don't have any definitive data but my strong feeling is that this is a very minor factor. Although Google does consider page loading time.
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Old 03-09-2011, 02:12 PM   #3
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I don't have any definitive data but my strong feeling is that this is a very minor factor. Although Google does consider page loading time.
I think it's very marginal too. The key to great search engine rankings is and has (almost) always been writing great stuff that is relevant, that people want to link to, and talk about in tweets facebook etc. Content is still King
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Old 03-09-2011, 03:36 PM   #4
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I think it's very marginal too. The key to great search engine rankings is and has (almost) always been writing great stuff that is relevant, that people want to link to, and talk about in tweets facebook etc. Content is still King
I believe content is king and quality content is the best practice but it's not secret that Google has a problem with "content farms" that produce tons of low quality content and manage to get it ranking. One big element of the puzzle is links. Great content is one way to generate links but there are plenty of other ways (some legit, some not) that also work.
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Old 03-09-2011, 05:55 PM   #5
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I believe content is king and quality content is the best practice but it's not secret that Google has a problem with "content farms" that produce tons of low quality content and manage to get it ranking..
The question is how many of google search results have this problem.
It seems like the huge majority get to #1 (or on the first page) because they belong there. They are the relevant search result, and I honestly think you just have to make your content relevant. If you think you can beat Google at their own Algo, go ahead. Some people manage to make it I'm sure, just be 100% sure this is the approach you want to make instead of long term.
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Old 03-09-2011, 06:14 PM   #6
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I'm talking about sites like Demand Media, eHow, Mahalo and others which have done very well in Google. Some of them were hit by the recent algorithm update. Other's weren't terribly affected.

My point is not that you should try to game Google but that inbound links are probably as important as the content they point to and you won't do well unless you concentrate on creating good content AND promoting it.
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Old 03-06-2011, 06:08 AM   #7
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I can't find any either, but there does seem to be a value ascribed to 'more informative' pages, which in the absence of manual scoring are assumedly derived by this ratio.
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Old 03-06-2011, 03:09 PM   #8
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Search engines can base "more important" on any number of factors:

inbound links
clicks on the page from search results
time spent on page
keyword density
keywords in important text (headings, titile tag, etc.)
etc.
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Old 03-06-2011, 05:55 PM   #9
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Definitely a slew of factors that come into play... I'm just zeroed in on this one at the moment because certain parties out there as one may come to find are implying it as an SEO component of low to medium merit. Yet there doesn't seem to be even a weighted opinion as to what 'officially' constitutes a good ratio, or if there is I haven't found it yet.
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Old 03-06-2011, 08:54 PM   #10
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Just sayin' that text to html may be a very small direct factor or just something that influences other factors (like load time).

That said, I think external javascripts and style sheets are important (and cut down the code to content ratio. And using well constructed and concise html is important. I just don't think there is any kind of "desirable" code to content ratio. And it there was such a factor it would seem to favor long, text-heavy pages, minimally-formatted pages and I don't think that is the case.
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