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View Full Version : What value in a URL strategy?


Corrosive
11-07-2010, 09:02 AM
Morning all

What are the views on a URL strategy including place names? Giving a real push to Yoto at the moment and have found a few available URLs which we could consider buying. We have .co.uk for the business name (main site) and a 301 on .com just to 'protect' the name really but am wondering about the value of say 'bristol-web-design.co.uk' would be with a 301 on it?

Any thoughts?

edbr
11-08-2010, 01:24 AM
good question, i wonder if this may fall foul of the google penalties though, if not now in the future, seems to me the google police are turning their eye to 301's.
i can see a more likely 'possible' advantage in the new name from yoto to the new name frankly, that would i believe pass on your current juice to a domain with exact match for a important ketphrase for you . IMO only though

domedia
11-10-2010, 02:04 PM
Think like a SE :) Words in the domain name does not make the content of the website more relevant.

But if it's a brand new domain, and all you do is put a 301 on it then the value is zero as far as SEO goes.

Also relevant:
http://www.youtube.com/watch?v=971qGsTPs8M

Corrosive
11-10-2010, 03:12 PM
Thanks Dom. Useful to know. I will save my pennies and continue to work on content and backlinks. Cheers :)

edbr
11-11-2010, 01:15 AM
agreed but there is quite an argument for keyword domains giving a boost which was what i was trying to say
http://www.v7n.com/keyword-descriptive-domains-2.php
http://searchenginez.com/domain-keywords.html
a couple of said arguments

Corrosive
11-11-2010, 07:11 AM
OK, two interesting articles Ed. So, if I were to buy bristol-web-design.com (just an example) what is the best way to handle that domain? 301, page of content and a 'enter site' link, copy of our front page with slightly different text and links to main site?

edbr
11-11-2010, 07:52 AM
be careful of spreading your links though, if, and i say if, there is merrit in exact match domain names , i would seriously consider making that your main site and 301 your old. i realise that is not an easy thing maybe but i feel it would be of benefit. Thats why i added its just my opinion. but there is a fair bit of talk on the seo that it may help

Corrosive
11-11-2010, 09:38 AM
It is just too confusing out there with conflicting advice wherever you turn. Good news is we are already ranking much better for key terms since the work I started doing a couple of weeks ago. Front page in Google for 'web designer in bristol' so might not go boat rocking for the time being :)

davidj
11-11-2010, 09:41 AM
I have an Idea

Why not just write "BEST WEB DESIGNER" 3000 times in your footer then colour the text the same as your background colour!!!!

edbr
11-11-2010, 09:42 AM
wow thats a good plan

Corrosive
11-11-2010, 09:47 AM
I have an Idea

Why not just write "BEST WEB DESIGNER" 3000 times in your footer then colour the text the same as your background colour!!!!

I am ashamed to say that in my noob days I tried that and got a site banned from Google. Who said learning this stuff isn't fun?

domedia
11-11-2010, 07:12 PM
Just don't forget SEM, it will have so much more impact on your SE ranking.
Increase the use of Twitter, and stop that 'sponsored' thing you're doing. Tweet every new article you're writing and use it to actively communicate with your peers.

Hmm looked at your twitter and you're doing quite abit already.

Are you hooked up with your local bloggers? Expand your network.

Now let's see if I can follow any of that advice too ;-)

Corrosive
11-11-2010, 07:21 PM
Just don't forget SEM, it will have so much more impact on your SE ranking.
Increase the use of Twitter, and stop that 'sponsored' thing you're doing. Tweet every new article you're writing and use it to actively communicate with your peers.

Hmm looked at your twitter and you're doing quite abit already.

Are you hooked up with your local bloggers? Expand your network.

Now let's see if I can follow any of that advice too ;-)

Well, the sponsored thing is on Corrosive Online which is just my web space so not really bothered about that. Check Yoto Creative. We have both Twitter and a Facebook Page (which I think you have 'liked' so thanks for that dude) and we are writing articles and blogs for the main website which seems to be working. I guess it is all just hard graft from here... or pay for Adwords!