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View Full Version : Head tags meta tags etc etc ????


becky gelke
07-15-2006, 03:06 PM
Hi guys.

I am currently adding several sites to search engines and looking at similar sites to see their meta tags and head tags, and I have to say I am a bit confused, there are so many ways of doing it. My question is; what is the exact code (minus description words) that I should enter and where exactly should I place said code. As I say I have looked at several hundred codes for similar sites, yet all use a different combination of tags, I am wondering which layout is the best and most important of all has the best combination of factors to be picked up big style by the search engines. One more thing what does charset=iso-8859-1 mean ?
A couple of examples below;

1. (ranked #2 when looking for "meeting places in London") yet doesnt seem to have any description at all!
<html>
<head>
<meta http-equiv="Content-Type"
content="text/html; charset=iso-8859-1">
<meta name="GENERATOR" content="Microsoft FrontPage Express 2.0">
<title>The London Owls - Meeting Places</title>
</head>

2. ranked # 55 when looking for the same thing;

<HTML>
<HEAD>
<TITLE>London hotels by hotels-london.co.uk - Discount London Hotels</TITLE>
<META NAME="Keywords" CONTENT="London hotels, hotels in london, hotels london, hotels-london.co.uk, UK, England, Accommodation, B&B, central, bookings, reservations">
<META NAME="Description" CONTENT="London hotels reservation service offering discounts on all hotels in London, UK">
<LINK REL="STYLESHEET" TYPE="text/css" HREF="common.css">
<LINK REL="home" HREF="http://www.hotels-london.co.uk/">
<LINK REL="help" HREF="http://www.hotels-london.co.uk/faq.php">
<LINK REL="search" HREF="http://www.hotels-london.co.uk/find.php">
<SCRIPT LANGUAGE="JavaScript" TYPE="text/javascript" SRC="common.js"></SCRIPT>
<SCRIPT LANGUAGE="JavaScript" TYPE="text/javascript" SRC="index.js"></SCRIPT>
</HEAD>

domedia
07-15-2006, 04:24 PM
Meta tags will not get you ranked anywhere. the term 'meta tags are dead' emerged years ago.
You're looking into a field called search engine optimization (seo), and there's plenty of resources online, but it can be overwhelming, as seach engines usually don't give away their algorytm. There's a few threads in this forum that gives the basic of SEO. If you are serious about and want more, I recommend Sitepoint.com's Search Engine Marketing Kit. Expensive, but made by one of the abslute best there is in this field.

The meta tag for characterset is important because it tells you browsers which characterset to use to display your website, and could render some characters readable/unreadable. I would recommend that you look into utf-8, it should cover most characters there is.

becky gelke
07-16-2006, 03:01 AM
Thank you for the answer, and I have to be honest I have done too much reading which is probably why I am confused. So are you saying I dont actually need to insert the meta tags, or I should but they arent as important as the SEO.

If I do insert them is this the format I should use, or should I add other tags, and if so which ones???

<META NAME="abstract" CONTENT="">
<META NAME="keywords" CONTENT="">
<META NAME="description" CONTENT="">
<META NAME="AUTHOR" CONTENT="">
<META NAME="copyright" CONTENT="">
<META NAME="revisit-after" CONTENT="7 days">
<META NAME="robots" CONTENT="FOLLOW,INDEX">

Thanks again for any help and advice and sorry to be a pain!

domedia
07-16-2006, 03:48 PM
If you're not sure why you would need any of the above, you don't need any of them :)

becky gelke
07-17-2006, 12:24 AM
OK thanks again. I will read some more on SEO and take it from there.