| Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications |  | Author: Sarah Durham
Publisher: Jossey-Bass
Category: Book
List Price: $36.00
Buy New: $22.95
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Sales Rank: 27,787
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Edition: 1
Pages: 208
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 5.8 x 0.8 x 8.5
ISBN: 0470527536
EAN: 9780470527535
ASIN: 0470527536
Publication Date: December 21, 2009
Availability: Usually ships in 1-2 business days
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Product Description
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
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